Category Archives: Personality types

Blueprints for team building: Are you a WEST?


 

The last several Mondays I’ve shared with you some ways to strategically build a team by understanding the personalities of your current team members, as well as types of personalities to look for when hiring new team members.


You have learned about the NORTH’s, SOUTH’s, and EAST’s.  (If you’ve missed any of these blog posts, please check them out)  Last, but not least is the WEST type of personality.  WEST’s are the logical numbers people.  Every team needs at least one WEST!

West: The Analyst

Practical

Dependable

Careful

Logical

Reserved

Uses data to make decisions

Examines needs of others

Finds flaws

Values organization

Emotion is not part of the decision-making process for a WEST, so you have to learn how to logically explain something you’re passionate about to a WEST.


Following are the best ways to work with a West:


Allow plenty of time for decision-making

A WEST would prefer to have time to deliberate on important decisions. This is not to say that WEST’s can’t make snap decisions, however they prefer to look at the important issues from all sides.  Decisions are often calculated, thought out and supported by facts, as opposed to a “gut-feeling”.


Provide data—facts and figures that are credible

Facts and figures, aka “the data”, help a WEST to make a decision.  When trying to convince a WEST to try your suggestion, use facts and figures from a similar project to support your idea, or use data to show why the current plan isn’t working.  

Example, don’t say “we need to change our marketing because our clients aren’t feeling happy.”  Instead, try something like “our latest customer satisfaction survey shows a X% number of negative responses to our newest marketing campaign.  This is a significant increase from our last marketing campaign.” 


Don’t be put off by critical “no” statements

Don’t be discouraged if a WEST says “no”.  Often a WEST will be inclined to say “no” when insufficient facts have been presented to support a comprehensive decision.  If at first you don’t succeed in convincing a WEST to your point of view, go back and get additional supporting material or information (the data) and try again.


Minimize the expression of emotion—use logic

(Think of Mr. Spock from the original Star Trek series.)  WEST’s are very often analytical in nature.   Your stereotypical WEST professions include: engineers, accountants, analysts, etc.  All of these professions place a higher value on “the facts” over “the feelings”.   This isn’t to say that WEST’s are devoid of emotion, however most WEST’s are ruled by their head, not their heart.


Appeal to tradition, history and correct procedures

If you want to change or revamp a process or procedure, be sure to show the WEST how tradition, history or correct processes need to be revised.  If you want to reinforce a viewpoint, show how it is supported by traditions & history.


(This WEST point of view was brought to you courtesy of my WEST friend, Eric.  Thanks Eric!)


How many of you WEST’s want to chime in here with any facts or logical conclusions to todays post?  Are there any WEST’s following this blog?  Or are leadership principles not “logical” enough for your liking?

Blueprints for team building: Are you an EAST?


Building a team for your business or organization is a process that is very much like building a house.  Team members are your human resources—tools, that when used properly will provide foundation and structure to your business blueprint.  Choosing the right team members is as important as using the right materials in a construction project.  

Just as the longevity of your cardboard home will be shorter than a home made with brick; no different will be the longevity of your business built without purpose and values to strengthen its foundation with the right team members.


Using your blueprint, the foundation of your fishbowl is to determine the accountability of those you’re considering for your team.  “Directional Communication” is a method I learned through training in TOASTMASTERS INTERNATIONAL.  It helps us to not only define our own leadership and communication styles; it also helps us gather diverse and varied personalities for our team, so that balance and a variety of skills can be attained.


In the last two weeks I have focused on the NORTH and SOUTH personalities.  Today you will learn about those that are EAST’s.  Perhaps you are an EAST

EAST’s are known as Visionaries because they think big and dream big:


East: The Visionary

  • Innovative
  • Adventurous
  • Unconventional
  • Risk-taker
  • Focuses on future
  • “Big-picture” view
  • Insightful (purpose)
  • Explores options and possibility

When working with an EAST, you must be patient.   With their big ideas, comes the inability to clearly define those ideas in a way that others can understand and buy into.


If you are an EAST, this should sound familiar to you.  If you work with an EAST, then please take note of how you can find ways to have a successful outcome when working with a visionary.  


Show appreciation and enthusiasm for ideas

When an EAST comes to you with an idea, it is something they’ve not just thought of in the spur of the moment.  On the contrary, it’s something they’ve been pondering for awhile.  Even if you don’t fully understand it (and because it’s from an EAST, you probably won’t) you must at least thank them sincerely for taking the time to think through the problem to find a solution. 


Listen and be patient during idea generation

An EAST may go off on tangents when explaining an idea.  They may not be able to clearly articulate their message because they don’t focus on the integration of the plan—they are just excited about the idea.


I have a dear friend who is an EAST, and the method I’ve used to talk with him in my NORTH style is to say, “…give me in 1-2 sentences what is most important about what you have to tell me, then I will ask questions if I need more information”.  I know it’s VERY difficult for my EAST friend to sum up his idea that way.  He’s ready to solve the world hunger crisis by traveling around the globe to dig wells and plant crops that will feed thousands in the next 2 years, and I just want him to tell me how much I can donate right now.


Avoid criticizing or judging ideas

An EAST may get upset if they feel you’re discounting what they’re proposing, or if you interrupt their explanation.  You may have to clarify what they’ve said so that you gain a better understanding of their idea.  It will be helpful to ask, “do you mean….?” as you try to clarify their explanation.  If at all possible, you should try to incorporate at least some of their ideas into the solution of the problem you’re facing.


Allow and support divergent thinking

An EAST may be standing on the top of a mountain, and be thinking about what they will do when they reach the third peak over.  A non-EAST personality will be thinking about how they’re going to get down the next 50 feet of the steep terrain.  You can see that these very different perspectives can cause some tension when planning and implementing events and solutions.  It may be most successful to compliment the EAST on their ability to see long term, and then ask for permission to suggest some steps that will allow for an efficient and safe arrival to the destination.


Provide a variety of tasks

An EAST who has only one job to do will not be happy.  Asking an EAST to focus on one activity will cause contention, and asking an EAST to return and report will make them uneasy.  It’s important to provide them with clear expectations on your desire for reporting procedures and foundations of communication while allowing them to have freedom to create.  If an EAST is responsible to delegate tasks to others, assist them in building a team of those best qualified with varied skills for the tasks at hand.


Provide help and supervision to support detail

An EAST will probably not ask for help, and may begin to feel inadequate if you show any signs of wanting to “take their job” from them.  If you see an EAST floundering at a task, offer to help them facilitate the end result—that’s what they’ll be most interested in.  Since the EAST will generally not be detail-oriented, your support of the details will ensure success.


Provide help for project follow-through

An EAST is so busy and consumed with the “big picture” that they have a hard time seeing the steps that need to be taken to get to their destination.  It’s like being far-sighted—it’s very hard to read the small print.  Help your friends of the EAST to correct their vision by creating an action plan for them to follow with very specific steps to completion.


Thank goodness for the creative communication of the EAST’s!  Nothing would have ever been invented without EAST‘s, nor would we have the beautiful architectural structures or works of art that we have today.  However, can you imagine Leonardo Da Vinci on your team as an administrative assistant?  NOT!

Please give a shout out if you are an EAST!  (And try really hard to simplify your comments)